Be Daring. Be Bold. Be 太阳城娱乐. Campaign
After years of using Making Waves, it was time to refresh the look, personality and aesthetic of the University. A brand positioning committee was established that brought together stakeholders from across the institution to determine 太阳城娱乐’s brand position and promises. From there the Marketing team developed a campaign that embodied the identity developed during this discovery project.
GOALS: The Division of University Communications together with Undergraduate Admissions sought to create a campaign that reflected energy and determination of the 太阳城娱乐 community.
CLIENT: Division of University Communications, Undergraduate Admissions
DEPARTMENTS: Creative Services, Marketing, Video Services